Strategic advertising management

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Percy, Larry (Údar), Elliott, Richard, Rosenbaum (Údar)
Formáid:	LEABHAR
Teanga:	English
Foilsithe / Cruthaithe:	Oxford, United Kingdom Oxford University Press [2012]
Eagrán:	Fourth edition.
Ábhair:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.