Strategic advertising management

Bibliographische Detailangaben
Hauptverfasser:	Percy, Larry (VerfasserIn), Elliott, Richard, Rosenbaum (VerfasserIn)
Format:	Buch
Sprache:	English
Veröffentlicht:	Oxford, United Kingdom Oxford University Press [2012]
Ausgabe:	Fourth edition.
Schlagworte:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.