Strategic advertising management

التفاصيل البيبلوغرافية
المؤلفون الرئيسيون:	Percy, Larry (مؤلف), Elliott, Richard, Rosenbaum (مؤلف)
التنسيق:	كتاب
اللغة:	English
منشور في:	Oxford, United Kingdom Oxford University Press [2012]
الطبعة:	Fourth edition.
الموضوعات:	Sales promotion. Advertising > Management. Strategic planning. Communication in marketing. Sales promotion > Case studies. Advertising > Management > Case studies. Strategic planning > Case studies. Communication in marketing > Case studies.