Íomhá chlúdaigh

Building a buzz libraries & word-of-mouth marketing

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Cur síos iomlán

Sonraí bibleagrafaíochta
Príomhchruthaitheoir: Barber, Peggy
Rannpháirtithe: Wallace, Linda K.
Formáid: Electronic Resource
Teanga:Béarla
Foilsithe / Cruthaithe: Chicago American Library Association [2010]
Sraith:IG library
Ábhair:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Rochtain ar líne:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request