Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

सभी संस्करण दिखाएं (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

पूर्ण विवरण

ग्रंथसूची विवरण
मुख्य लेखक: Barber, Peggy
अन्य लेखक: Wallace, Linda K.
स्वरूप: Electronic Resource
भाषा:English
प्रकाशित: Chicago American Library Association [2010]
श्रृंखला:IG library
विषय:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
ऑनलाइन पहुंच:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request