Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

Veure totes les versions (3)

Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Descripció completa

Dades bibliogràfiques
Autor principal: Barber, Peggy
Altres autors: Wallace, Linda K.
Format: Electronic Resource
Idioma:English
Publicat: Chicago American Library Association [2010]
Col·lecció:IG library
Matèries:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Accés en línia:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request