Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

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Want to get the word out about your library in the most cost-effective way possible? You can achieve this with the effective word-of-mouth marketing (WOMM) strategies laid out in this book. Two creative marketers, Peggy Barber and Linda Wallace, bring you sound marketing principles to spread the wor...

Fuld beskrivelse

Bibliografiske detaljer
Hovedforfatter: Barber, Peggy
Andre forfattere: Wallace, Linda K.
Format: Electronic Resource
Sprog:English
Udgivet: Chicago American Library Association [2010]
Serier:IG library
Fag:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.
Electronic books.
Online adgang:Available for University of the Philippines System via IG Library with URL: http://portal.igpublish.com/iglibrary/search/ALAB0000161.html. Click here to request