Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Detalhes bibliográficos
Main Authors: Brown, Tom J. (Author), Churchill,Gilbert A. Jr (Author)
Formato: Livro
Idioma:English
Publicado em: Stamford, CT Cengage Learning ©2014.
Edição:8th edition.
Assuntos:
Marketing > Research.