Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Dades bibliogràfiques
Autors principals: Brown, Tom J. (Autor), Churchill,Gilbert A. Jr (Autor)
Format: Llibre
Idioma:English
Publicat: Stamford, CT Cengage Learning ©2014.
Edició:8th edition.
Matèries:
Marketing > Research.