Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Bibliografski detalji
Glavni autori: Brown, Tom J. (Autor), Churchill,Gilbert A. Jr (Autor)
Format: Knjiga
Jezik:English
Izdano: Stamford, CT Cengage Learning ©2014.
Izdanje:8th edition.
Teme:
Marketing > Research.