Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Detalles Bibliográficos
Main Authors: Brown, Tom J. (Author), Churchill,Gilbert A. Jr (Author)
Formato: Libro
Idioma:English
Publicado: Stamford, CT Cengage Learning ©2014.
Edición:8th edition.
Subjects:
Marketing > Research.