Basic marketing research customer insights and managerial action

Detalles Bibliográficos
Autores principales:	Brown, Tom J. (Autor), Churchill,Gilbert A. Jr (Autor)
Formato:	Libro
Lenguaje:	English
Publicado:	Stamford, CT Cengage Learning ©2014.
Edición:	8th edition.
Materias:	Marketing > Research.