Basic marketing research customer insights and managerial action

Basic marketing research customer insights and managerial action

Bibliografiske detaljer
Main Authors: Brown, Tom J. (Author), Churchill,Gilbert A. Jr (Author)
Format: Bog
Sprog:English
Udgivet: Stamford, CT Cengage Learning ©2014.
Udgivelse:8th edition.
Fag:
Marketing > Research.