Strategic brand management a European perspective

Sonraí bibleagrafaíochta
Príomhchruthaitheoirí:	Keller, Kevin Lane 1956- (Údar), Aperia, Tony (Údar), Georgson, Mats (Údar)
Formáid:	LEABHAR
Teanga:	Béarla
Foilsithe / Cruthaithe:	Harlow, Essex, England FT/Prentice Hall 2012.
Eagrán:	Second edition.
Ábhair:	Product management. Brand name products > Management. Brand name products > Management > Case studies.