Strategic brand management a European perspective

Strategic brand management a European perspective

Bibliographic Details
Main Authors: Keller, Kevin Lane 1956- (Author), Aperia, Tony (Author), Georgson, Mats (Author)
Format: Book
Language:English
Published: Harlow, Essex, England FT/Prentice Hall 2012.
Edition:Second edition.
Subjects:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.