Strategic brand management a European perspective

Strategic brand management a European perspective

Dades bibliogràfiques
Autors principals: Keller, Kevin Lane 1956- (Autor), Aperia, Tony (Autor), Georgson, Mats (Autor)
Format: Llibre
Idioma:English
Publicat: Harlow, Essex, England FT/Prentice Hall 2012.
Edició:Second edition.
Matèries:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.