Strategic brand management a European perspective

Strategic brand management a European perspective

Xehetasun bibliografikoak
Egile Nagusiak: Keller, Kevin Lane 1956- (Egilea), Aperia, Tony (Egilea), Georgson, Mats (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Harlow, Essex, England FT/Prentice Hall 2012.
Edizioa:Second edition.
Gaiak:
Product management.
Brand name products > Management.
Brand name products > Management > Case studies.