Building a buzz libraries & word-of-mouth marketing

Building a buzz libraries & word-of-mouth marketing

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Bibliographic Details
Main Authors: Barber, Peggy (Author), Wallace, Linda K. (Author)
Format: Book
Language:English
Published: Chicago, Ill. American Library Association 2010.
Subjects:
Libraries > Marketing.
Libraries > Public relations.
Libraries > United States > Marketing > Case studies.