Advertising principles & practice

书目详细资料
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
格式:	图书
语言:	英语
出版:	Upper Saddle River, New Jersey Prentice Hall International, Inc. ©1998.
版:	Fourth edition.
主题:	Advertising.