Advertising principles & practice

Detalhes bibliográficos
Main Authors:	Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Formato:	Livro
Idioma:	English
Publicado em:	Upper Saddle River, New Jersey Prentice Hall International, Inc. ©1998.
Edição:	Fourth edition.
Assuntos:	Advertising.