Advertising principles & practice

Advertising principles & practice

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Bibliographic Details
Main Authors: Wells, William 1926- (Author), Burnett, John 1944- (Author), Moriarty, Sandra E. (Sandra Ernst) (Author)
Format: Book
Language:English
Published: Upper Saddle River, New Jersey Prentice Hall International, Inc. ©1998.
Edition:Fourth edition.
Subjects:
Advertising.