Strategic marketing problems cases and comments

书目详细资料
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Robert Allen) (Author)
格式:	图书
语言:	英语
出版:	Upper Saddle River, New Jersey Prentice Hall ©1998.
版:	Eight edition.
主题:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.