Strategic marketing problems cases and comments

Strategic marketing problems cases and comments

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Bibliografiske detaljer
Main Authors: Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Robert Allen) (Author)
Format: Bog
Sprog:English
Udgivet: Upper Saddle River, New Jersey Prentice Hall ©1998.
Udgivelse:Eight edition.
Fag:
Marketing > Decision making > Case studies.
Marketing > Management > Case studies.