Strategic marketing problems cases and comments

Detalles Bibliográficos
Main Authors:	Kerin, Roger A. (Author), Peterson, Robert A. 1944- (Robert Allen) (Author)
Formato:	Libro
Idioma:	inglés
Publicado:	Upper Saddle River, New Jersey Prentice Hall ©1998.
Edición:	Eight edition.
Subjects:	Marketing > Decision making > Case studies. Marketing > Management > Case studies.