Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Detalhes bibliográficos
Principais autores: Bearden, William O. 1945- (Autor), Netemeyer, Richard G. 1956- (Autor), Mobley, Mary F. (Autor)
Formato: Livro
Idioma:English
Publicado em: Newberry Park, Calif. Sage Publications ©1993.
Assuntos:
Marketing research.
Consumer behavior > Research.