Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

सभी संस्करण दिखाएं (4)
ग्रंथसूची विवरण
मुख्य लेखकों: Bearden, William O. 1945- (लेखक), Netemeyer, Richard G. 1956- (लेखक), Mobley, Mary F. (लेखक)
स्वरूप: पुस्तक
भाषा:English
प्रकाशित: Newberry Park, Calif. Sage Publications ©1993.
विषय:
Marketing research.
Consumer behavior > Research.