Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Taispeáin gach leagan (4)
Sonraí bibleagrafaíochta
Príomhchruthaitheoirí: Bearden, William O. 1945- (Údar), Netemeyer, Richard G. 1956- (Údar), Mobley, Mary F. (Údar)
Formáid: LEABHAR
Teanga:English
Foilsithe / Cruthaithe: Newberry Park, Calif. Sage Publications ©1993.
Ábhair:
Marketing research.
Consumer behavior > Research.