Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Xehetasun bibliografikoak
Egile Nagusiak: Bearden, William O. 1945- (Egilea), Netemeyer, Richard G. 1956- (Egilea), Mobley, Mary F. (Egilea)
Formatua: Liburua
Hizkuntza:English
Argitaratua: Newberry Park, Calif. Sage Publications ©1993.
Gaiak:
Marketing research.
Consumer behavior > Research.