Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Bibliographic Details
Main Authors: Bearden, William O. 1945- (Author), Netemeyer, Richard G. 1956- (Author), Mobley, Mary F. (Author)
Format: Book
Language:English
Published: Newberry Park, Calif. Sage Publications ©1993.
Subjects:
Marketing research.
Consumer behavior > Research.