Handbook of marketing scales multi-item measures for marketing and consumer behavior research

Handbook of marketing scales multi-item measures for marketing and consumer behavior research

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Manylion Llyfryddiaeth
Prif Awduron: Bearden, William O. 1945- (Awdur), Netemeyer, Richard G. 1956- (Awdur), Mobley, Mary F. (Awdur)
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Newberry Park, Calif. Sage Publications ©1993.
Pynciau:
Marketing research.
Consumer behavior > Research.