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Cases in marketing management and strategy an Asia-Pacific perspective

Bibliografske podrobnosti
Main Authors: Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
Format: Knjiga
Jezik:angleščina
Izdano: Singapore Prentice Hall ©1996.
Teme:
Marketing > Asia > Case studies.
Marketing > Asia > Management > Case studies.