Cases in marketing management and strategy an Asia-Pacific perspective

书目详细资料
Main Authors:	Quelch, John A. (Author), Leong, Siew Meng (Author), Ang, Swee Hoon (Author), Tan, Chin Tiong (Author)
格式:	图书
语言:	English
出版:	Singapore Prentice Hall ©1996.
主题:	Marketing > Asia > Case studies. Marketing > Asia > Management > Case studies.