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Advertising and integrated brand promotion

Bibliografski detalji
Glavni autori: O'Guinn, Thomas C. (Autor), Allen, Chris T. (Autor), Semenik, Richard J. (Autor)
Format: Knjiga
Jezik:engleski
Izdano: Mason, Ohio Thomson/South-Western ©2003.
Izdanje:Third edition.
Teme:
Advertising.
Advertising media planning.