Advertising and integrated brand promotion

Detalles Bibliográficos
Main Authors:	O'Guinn, Thomas C. (Author), Allen, Chris T. (Author), Semenik, Richard J. (Author)
Formato:	Libro
Idioma:	English
Publicado:	Mason, Ohio Thomson/South-Western ©2003.
Edición:	Third edition.
Subjects:	Advertising. Advertising media planning.