Managing customer relationships a strategic framework

Bibliografiske detaljer
Hovedforfatter:	Peppers, Don
Andre forfattere:	Rogers, Martha
Format:	Bog
Sprog:	engelsk
Udgivet:	Hoboken, N.J. Wiley c2004.
Fag:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.