Managing customer relationships a strategic framework

Bibliographische Detailangaben
1. Verfasser:	Peppers, Don
Weitere Verfasser:	Rogers, Martha
Format:	Buch
Sprache:	English
Veröffentlicht:	Hoboken, N.J. Wiley c2004.
Schlagworte:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.