Managing customer relationships a strategic framework

Opis bibliograficzny
1. autor:	Peppers, Don
Kolejni autorzy:	Rogers, Martha
Format:	Książka
Język:	English
Wydane:	Hoboken, N.J. Wiley c2004.
Hasła przedmiotowe:	Customer relations > Management. Customers preferences. Relationships marketing. Marketing information systems. Information storage and retrieval systems > Marketing.