How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

書目詳細資料
主要作者: Aitchison, Jim
格式: 圖書
語言:English
出版: Singapore J. Wiley & Sons (Asia) 2002
主題:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.