How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Bibliographic Details
Main Author: Aitchison, Jim
Resource Type: Book
Language:English
Published: Singapore J. Wiley & Sons (Asia) 2002
Subjects:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.

UP Diliman Extension Program in Pampanga (UP Pampanga)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
UPSF-10641 HF 5813 A74 A39 2002 Regular Circulation On-Shelf