How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Chi tiết về thư mục
Tác giả chính: Aitchison, Jim
Định dạng: Sách
Ngôn ngữ:English
Được phát hành: Singapore J. Wiley & Sons (Asia) 2002
Những chủ đề:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.