How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Bibliografiska uppgifter
Huvudupphovsman:	Aitchison, Jim
Materialtyp:	Bok
Språk:	English
Publicerad:	Singapore J. Wiley & Sons (Asia) 2002
Ämnen:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.