How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Bibliografske podrobnosti
Glavni avtor: Aitchison, Jim
Format: Knjiga
Jezik:English
Izdano: Singapore J. Wiley & Sons (Asia) 2002
Teme:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.