How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Detalhes bibliográficos
Autor principal:	Aitchison, Jim
Formato:	Livro
Idioma:	English
Publicado em:	Singapore J. Wiley & Sons (Asia) 2002
Assuntos:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.