How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Opis bibliograficzny
1. autor:	Aitchison, Jim
Format:	Książka
Język:	English
Wydane:	Singapore J. Wiley & Sons (Asia) 2002
Hasła przedmiotowe:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.