How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Bibliografische gegevens
Hoofdauteur:	Aitchison, Jim
Formaat:	Boek
Taal:	English
Gepubliceerd in:	Singapore J. Wiley & Sons (Asia) 2002
Onderwerpen:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.