How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

書誌詳細
第一著者:	Aitchison, Jim
フォーマット:	図書
言語:	English
出版事項:	Singapore J. Wiley & Sons (Asia) 2002
主題:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.