How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Dettagli Bibliografici
Autore principale:	Aitchison, Jim
Natura:	Libro
Lingua:	English
Pubblicazione:	Singapore J. Wiley & Sons (Asia) 2002
Soggetti:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.