How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

מידע ביבליוגרפי
מחבר ראשי:	Aitchison, Jim
פורמט:	ספר
שפה:	English
יצא לאור:	Singapore J. Wiley & Sons (Asia) 2002
נושאים:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.