How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Xehetasun bibliografikoak
Egile nagusia:	Aitchison, Jim
Formatua:	Liburua
Hizkuntza:	English
Argitaratua:	Singapore J. Wiley & Sons (Asia) 2002
Gaiak:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.