How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Bibliographische Detailangaben
1. Verfasser:	Aitchison, Jim
Format:	Buch
Sprache:	English
Veröffentlicht:	Singapore J. Wiley & Sons (Asia) 2002
Schlagworte:	Advertising > Asia. Advertising > Pacific Area. Communication in marketing > Asia. Communication in marketing > Pacific Area. Advertising campaigns. Brand name products > Management.