How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

How Asia advertises the most successful campaigns in Asia-Pacific and the marketing strategies behind them

Manylion Llyfryddiaeth
Prif Awdur: Aitchison, Jim
Fformat: Llyfr
Iaith:English
Cyhoeddwyd: Singapore J. Wiley & Sons (Asia) 2002
Pynciau:
Advertising > Asia.
Advertising > Pacific Area.
Communication in marketing > Asia.
Communication in marketing > Pacific Area.
Advertising campaigns.
Brand name products > Management.