Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Bibliografiske detaljer
Hovedforfatter: Kotler, Neil G. 1941-
Andre forfattere: Kotler, Philip, Kotler, Wendy I. 1947-
Format: Bog
Udgivet: San Francisco Jossey-Bass c2008.
Udgivelse:2nd ed.
Fag: