Museum marketing and strategy designing missions, building audiences, generating revenue and resources

Bibliographic Details
Main Author: Kotler, Neil G. 1941-
Other Authors: Kotler, Philip, Kotler, Wendy I. 1947-
Resource Type: Book
Published: San Francisco Jossey-Bass c2008.
Edition:2nd ed.
Subjects:

University Library (Main) (UP Manila)

Accession # Call # Volume/Part# Copy # Collection Circulation Type Circulation Status
ULM-3825 AM 5 K68 2008 (2008) One-Week Book On-Shelf