Broadcast advertising & promotion a handbook for students and professionals

书目详细资料
主要作者:	Bergendorff, Fred L.
企业作者:	Broadcasters Promotion Association (U.S.)
其他作者:	Smith, Charles H. (Charles Harrison), Webster, Lance
格式:	图书
语言:	English
出版:	New York Hastings House c1983.
丛编:	Communication arts books.
主题:	Broadcast advertising.