Broadcast advertising & promotion a handbook for students and professionals

Manylion Llyfryddiaeth
Prif Awdur:	Bergendorff, Fred L.
Awdur Corfforaethol:	Broadcasters Promotion Association (U.S.)
Awduron Eraill:	Smith, Charles H. (Charles Harrison), Webster, Lance
Fformat:	Llyfr
Iaith:	English
Cyhoeddwyd:	New York Hastings House c1983.
Cyfres:	Communication arts books.
Pynciau:	Broadcast advertising.